The map featured here is a good example of the close interrelationship that existed between many western business elites and their communities in the years before the First World War. For the Northwest Land Investments Company not to promote Saskatoon would have shown a lack of community spirit and a lack of good business sense. By emphasizing the benefits of Saskatoon, the investment company was helping to attract new families to the city, and by doing so, create a strong demand and high prices for its building lots. In other words, boosting was essential to progress and prosperity for both Saskatoon and the Northwest Land Investments Company.

The map was created using some special techniques that helped the viewer to conclude that Saskatoon was "the centre of the British Empire." It puts bold colours and photographs together on the same page which, in 1907, required a relatively new technology. Its eye-catching newness helped the investment company to present Saskatoon as a modern and progressive community, the "most progressive Four-year-old [city] in the world."